Product News

Navigating the Digital Frontier: Prof. Shuo Zhang’s Journey as a Renowned Marketing Scholar at ACEM

Shuo Zhang is a highly accomplished Assistant Professor specializing in Marketing at Antai College of Economics and Management, Shanghai Jiao Tong University. With a strong academic background and expertise in the field, Prof. Zhang plays a vital role within ACEM.

Extensive Academic Journey and Professional Experience

Prof. Zhang completed his Ph.D. in Economics from Washington University in St. Louis. Prior to that, he obtained his B.A. in Economics with honors from Shanghai Jiao Tong University. Since 2020, he has been serving as an Assistant Professor Marketing at ACEM, contributing to the development of the department and the institution.

Awards and Grants

Prof. Zhang’s contributions to the field of marketing have been recognized through various awards and grants. Some notable honors include the Marketing Science and Innovation Conference Best Paper Award (Second Prize) in 2023, the Shanghai High-level Overseas Talents award in 2022, and the National Natural Science Foundation of China (NSFC) grant in 2022. These achievements highlight his dedication to scholarly excellence.

Focus on Quantitative Marketing Models and Digital Platforms

Prof. Zhang’s research interests revolve around quantitative marketing models, data-driven digital platform policies, consumer decisions in online marketing, and optimal pricing policies. His work contributes to understanding and enhancing marketing strategies in the digital age.

Selected Publications and Working Papers

Prof. Zhang has published in renowned journals such as Marketing Science, where his paper on “Time-inconsistent Preferences and Strategic Self-Control in Digital Content Consumption” was featured. Additionally, he has collaborated on working papers such as “Algorithm Aversion: Evidence from Ridesharing Drivers” with forthcoming publication in Management Science, and “Consumer Online Search and Purchase with Endogenous Channel Choice” with Zhenling Jiang and Hai Che. These publications showcase his expertise and contribution to the field.


In conclusion, Prof. Shuo Zhang’s role as an Assistant Professor Marketing at Antai College of Economics and Management (ACEM) highlights his expertise and contributions to the field. With an impressive academic background, including a Ph.D. from Washington University in St. Louis, Prof. Zhang brings valuable insights to the institution. His research interests in quantitative marketing models and digital platforms, as well as his notable publications and recognition through awards and grants, demonstrate his dedication to advancing the field of marketing.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button